TrustRadius Insights
TechTarget is a versatile platform that is widely used by various teams, such as marketing, sales, and sales development teams, to gather …
Overview
What is TechTarget Priority Engine?
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.
Recent Reviews
Popular Features
- Company information (8)7.777%
- Contact information (8)7.676%
- 3rd party intent signals (7)6.868%
- Industry information (8)6.666%
Pricing
N/A
Unavailable
What is TechTarget Priority Engine?
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
13 people also want pricing
Alternatives Pricing
What is TrustRadius for Vendors?
Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.
What is Lusha?
Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.
Features
Return to navigation
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is TechTarget Priority Engine?
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.
TechTarget Priority Engine Competitors
TechTarget Priority Engine Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Reviewers rate Company information and Account identification highest, with a score of 7.7.
The most common users of TechTarget Priority Engine are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(28)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
TechTarget is a versatile platform that is widely used by various teams, such as marketing, sales, and sales development teams, to gather valuable information on target accounts. Users leverage TechTarget to identify potential leads and prospect into leads actively researching their company or competitors, enhancing their normal prospecting efforts. With the software, users can create profiles based on industry, business needs, and content categories, enabling them to develop specific nurture programs and targeted prospecting email messages.
Furthermore, TechTarget provides insights into key players and decision-makers within IT departments who are looking into the services provided. This allows users to engage in relevant conversations and tailor their outreach efforts accordingly. Additionally, the software helps track engagement with content, view prospect details, and determine the collateral they were viewing. By tracking outbound efforts made by marketing teams and monitoring intent signals from specific organizations, TechTarget enables effective prospecting and hyper-focused targeting for both marketing and sales teams.
One of the standout features of TechTarget is its Priority Engine functionality. The Marketing Department utilizes Priority Engine to identify high activity within certain companies and then passes along these hot leads to the Sales Team for follow-up. The tool also helps in identifying hot leads with high buying interest and intent, which can be integrated into other platforms for relevant messaging.
While TechTarget has proven to be a valuable resource for many users, some have noted that the data provided may not always align perfectly with their ideal customer profile. Despite this minor limitation, TechTarget remains an essential tool for researching companies' tech stacks, identifying active engagement or research related to relevant keywords, and uncovering potential upsell opportunities or red flags based on internet searches of current customers. Overall, TechTarget empowers users across multiple departments with valuable insights to enhance their prospecting efforts and drive targeted outreach campaigns.
Attribute Ratings
Reviews
(1-8 of 8)Companies can't remove reviews or game the system. Here's why
April 06, 2023
Not my first choice
TechTarget Priority Engine was an interesting tool. It did help with identifying accounts to go after and trying to help me prioritize but I didn't feel the accounts were our ICP and the data was wonky. 60% chance the contact was up to date and most of the time it was telling me to reach out to people that weren't the right contact based on previous experience.
- Identifying accounts
- syncing contacts from TechTarget to Salesforce
- Data accuracy
- bulk importing
- prioritizing account based on ICP
April 06, 2023
Ticky Tacky Tech Target
I used it to identify potential upsell sales opportunities, and red flags based on internet searches of current RingCentral customers. The main scope of my use case was to glean CCaaS opportunities, but also see if our customers might be comparison shopping, and looking for solutions we can provide, but they might not be aware of.
- Gives insight into market trends and interests
- Provides early warning of customer dissatisfaction with our company or a competitor
- Offers excellent contact information
- Provides sales leads based on specific interests being researched by businesses
- It is not particularly intuitive
- Too many steps to get where I need to go
- Needs to provide more depth to help determine urgency and intent to buy
- Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
I use TechTarget every day to research companies' tech stacks and to see who is actively engaging or researching keywords where Alation is relevant.
- Showing what tech stack they have: Snowflake, Databricks, etc
- Shows an actual prospect that is researching keywords
- Shows buying team members to reach out to
- Would like to see other top accounts that are researching keywords relevant to Alation rather than looking up an individual company
March 31, 2023
Scale up your intent based lead prospecting
Our marketing and sales teams use the tool to prospect leads based on intent. The tool also allows us to be hyper focussed with our targeting and get creative with combinations of various parameters like geo locations, job titles, job levels/roles, revenue, employee size etc. To build out prospecting lists.
- Intent based data
- Content syndication
- Data quality
- NA
March 31, 2023
TechTarget Priority Engine at a Glance
I use TechTarget Priority Engine for the captured information of personas that visit our website with high buying interest and high buying intent. TechTarget Priority Engine addresses the problem of always having to find hot leads and discovering the relevance of their interest in D2iQ. I integrate their contact information into SFDC and OutReach to send relevant messaging.
- Shows buying interest and topics.
- Gives names and other critical contact information for prospecting.
- Syncs with SFDC.
- The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
- I would like to be able to make calls directly from TechTarget Priority Engine.
- Give real time notification when a prospect is on our site.
March 30, 2022
TTPE Review// Sysdig - BDR
I use it to track outbounding efforts made by my team or marketing. If I am trying to put content in front of people then they show up in TechTarget Priority Engine, I know we are making headway. It's also great for intent signals from certain orgs.
- Accurate Titles and Contact info
- Robust data form multiple people in the org
- Frequency of sending me reports that change a lot, so they are current.
- Only sending titles that are relevant
- Speed - the page is slow sometimes, so I avoid it on busy days
- would be nice to shar profiles with someone on my team, like my AE
March 17, 2022
TechTarget Review
I use TechTarget to prospect into leads that are actively researching my company or competitors. I leverage this tool regularly and find it very helpful in adding to my normal prospecting efforts.
- Shows active contacts researching my company
- Shows active contacts researching my competitors
- Helps me identify whitespace within my territory
- Better integration with Salesforce
- Real time integration with LinkedIn
- Weekly reports that plug directly into Salesloft for automated prospecting efforts
March 15, 2022
TechTarget Hit our Target.
We used TechTarget to identify key players and decision-makers within IT departments, who were looking into the exact services that we provide. TechTarget was key for identifying companies and people who were directly interacting with marketing material that we had put out and those who were specifically looking into our company.
- Gather contact info of prospects.
- Identify people looking up key words/phrases.
- Providing summaries in weekly emails.
- Documenting traffic and interest of prospects.
- Oftentimes too complex.
- Paralysis by analysis.